Strategic Planning
Community Programs That Still Serve 2,000+ Families Annually
Leading brand strategy and building community initiatives that still create impact years after launch, serving thousands of families annually.
2,000
Families served annually
$35K
Raised in inaugural year
Multi-channel
Brand strategy directed
The Problem
A personal injury firm and its affiliated nonprofit needed cohesive leadership across legal operations, marketing, public relations, and community engagement, while still handling the most complex cases.
The Context
A cross-functional role partnering with the founder, balancing direct case work, team leadership, brand development, and community impact.
The Analysis
Growth and reputation are connected. The firm needed both stronger advocacy from its demand team and a public presence built on genuine community impact rather than advertising alone.
The Solution
I led and coached a team of demand writers while handling the firm's most catastrophic cases, directed marketing across digital, SEO, and traditional channels, and launched community initiatives: an annual turkey giveaway and an Elf Louise Christmas Project partnership.
The Results
Established a turkey giveaway serving 2,000 families and a partnership that generated $35,000 in its inaugural year. Both initiatives remain active today, creating lasting impact long after their launch.
Lessons Learned
The most durable brand work isn't a campaign; it's a system of genuine contribution that keeps running after you've moved on.